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Leverage traditional media for a tech multiple.
Football. Racing. Cricket — the SEN verticals model, pointed at the entire construction market. Tradio is the traditional distribution. Traidy is the platform play: more targeted, more data-rich.
Meta proves the sale. Now radio can.
Traidy's Trade Counter completes the purchase inside the feed — live stock by MCP, group rates, time-boxed. Bunnings sees a number, not a ratings estimate. Tradio on top multiplies it to network scale.
Bunnings. Reece. Milwaukee. Toyota. Direct.
Decision-makers at construction businesses, identified by trade, tier and live buying intent. Data capture nobody else has — the most targeted customer in Australian media.
Gamified, career-changing, tax-deductible scrolling.
X, Instagram, YouTube and TikTok's pull — an online university and digitised trade school underneath — Qantas-status gamification on top. They come for the feed; they stay for the Ladder.
1,000 customers. Five staff. Profitable.
Product Design · Sales · Engineering · Content & Community · Corporate Services — agents run the rest. ~$2.5M member revenue plus commercial access to a 10,000-strong free tier: ~$700K revenue per employee from the first thousand customers.
SEN sweat equity — 1% per month over six months, capped at 6%. Zero cash.
Six months of network-wide distribution: radio · digital · podcast · Tradio. Airtime becomes equity.
Plus: further investment available at a discounted valuation — sweat earns the right to buy in deeper.
Tradio is the antenna. Traidy is the operating system.
· The Platform
Gamified, career-changing, tax-deductible scrolling.
Thirteen franchises. Every one a daily habit, a data source, and a sponsorable commercial slot.
Drop Alert
Frontier model release to automated workflow, overnight. "New BuildPass agent just dropped — deploy now."
Trade Counter
Bunnings, Reece and partner offers pointed at the target customer — live stock, group rates, time-boxed.
On Air
Built 2 Scale and live content drops inside the feed — every episode a native placement.
Form Guide
Customer-rated deliverables, ready to download and deploy — daily form, in racing's own language.
Tool of the Week
Commercially sponsored spotlight — one new product, one verdict, every week.
Robotics Rundown
How robotics is changing construction — couch-operated excavators to zero-entry confined space.
The Magnificent 10
The community's wish list of dream automations — built in the open, for the community.
Innovation Bin
What's not worth your time — we've done the work for you. Sponsor-ready (think Bingo Bins).
Scotty
Your copilot for site — a personal agent turning consumption into outcomes. It does the work, not just talks about it.
Traid School
Master-craft visual education plus AI training — from the Roman arch to agent deployment.
The Ladder
Qantas-status gamification — level up to unlock features, value and hands-on access.
Free tier
High-value freemium at zero cost — funded by partners selling to their actual customer.
Paid tier
The true value unlock — cancel the subscriptions that don't pay you back.
Every level climbed, every deploy, every transaction — captured, labelled, compounding.
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· The Structure
Distribution earns the door.
Sweat in first. Capital at a discount. Syndicate the round at month six. Commission on every commercial dollar.
Sweat equity — the point of entry.
SEN earns 6% of Traidy through six months of network-wide distribution — radio, digital, podcast and Tradio — vesting at 1% per month against an agreed schedule. Zero cash. Airtime becomes equity.
Investment — $1M for a further 20%.
Reference valuation $5M; SEN enters at a 20% strategic discount ($4M pre-money), reflecting the distribution partnership. The full cheque funds the complete 4–5 person team running the entire business for 18+ months — the founder-CEO takes no salary. SEN's total position is capped at 26% all-in.
Next round — month six, priced on performance.
The round closes at the end of the distribution window. Goal: 1,000 paying customers and 10,000 subscribers — a $2.4M run-rate. Priced at 5× run-rate ARR: $12M pre at goal, $9M floor. SEN holds the exclusive mandate to syndicate $2M of new primary through its corporate network — Bunnings, Toyota, Reece — and is issued a further 2% of Traidy on completion. At goal, SEN's position marks ~3× cash in six months — a markup earned by SEN's own distribution.
Commercial — SEN leads ad and partnership sales.
25% of year-one commercial revenue closed by SEN, trailing 10% in year two. Reportable revenue from day one, zero fixed cost to Traidy.
Media relationship — arm's length.
Traidy books a standard schedule at $5,000 per month on separate terms, satisfying the customer relationship required of a listed company.
Distribution earns the door. Capital buys the floor. The syndicate sets the ceiling.
6% for six months of airtime · $1M for 20% at a discount · syndicate the round at month six, priced on performance · ~3× the stake at goal · a commission line on every commercial dollar · the vertical locked up first.
What's a million dollars between friends?
lol just kidding — let us know what you think.
Don't get too distracted by the World Cup. It's less important.